However, patterns can be used in mori kei, such as natural floral patterns, patchwork, and polka dots. Therefore, bright colors such as neons, and loud patterns like animal prints or bold stripes and other similar patterns, are discouraged. Regardless of what color scheme is chosen, it is important for the colors to look natural - the colors are meant to reflect the forest itself.
Earthy greens, rose pink, and rich browns are the most common accent colors, but other colors reminiscent of other things found in nature, such as floral colors, or blues, can also be used. Outfits usually use beige as a base, but brown or tan based coords are also popular. Earth tones are a mori girl's best friend. The style contains mostly neutral shades, such as offwhite, beiges and browns. Natural materials like cotton, linen, leather and wool reign supreme, although other materials are also sometimes utilized. Mori girl, self-described as 'forest girls', is a style reminiscent of a forest lifestyle - loose, light and airy clothing, layered with warm, bulky sweaters and scarves and tough boots for navigating the wilderness.
There are still brands catering to mori even though the design has changed to suit the present.
The heyday of the fashion might have passed, but since there are still is a certain number of enthusiasts, the genre of mori itself has not disappeared. However, magazines and brands declined with the end of its popularity.Īs of 2019, the mixi post about the origin of mori has been deleted, along with the original group, and the brand that has been worn at the highest of its popularity, "Wonder Rocket," also closed its Harajuku store in 2017. The “Mori Girl” community reached 35,000 people in 2009, and it caused a big boom that lead to the creation of multiple mori magazines and brands. The name was chosen by its admin, Choco, after a friend commented on one of her outfits saying, "You look like you are from the forest." In 2006, a community called "Mori Girl" was created on the Japanese social network mixi. "森" (mori) meaning forest, and "ガール" (girl) meaning girl. its good because the items are plentiful, but bad because they can get very pricey since they are in high demand.The name "mori girl" or "森ガール" translates roughly to "forest girl". keywords : nautical, sailor, retro, breton, french, eyelet lace (you see simple lace a lot in hama), crochet, cotton petticoat (again for underskirts), victorian (nautical stuff was popular then too)įortunately/unfortunately, this style is very popular right now in “mainstream” fashion. Since nautical styles have always been popular, its easy to find hama-able items, and its really just a matter of sifting for just the right thing. keywords: ll bean, rugged, canvas, military, northern reflections (oversized cardigans w animals/nature on them), hunting, eddie bauer, corduroy, wool Mori boy is also a pretty wide open style, but ive focused on the rugged wool & canvas aesthetic. depending on your personal style, the keywords you use to find items will change but generally these are good ones : cream, antique, prairie, vintage, retro cute, pinafore, cotton petticoat (for underskirts), peter pan collar, lace tablecloth (for shawls) This is the most general section of the guide, since all mori folk have a different idea of what constitutes mori, and thats one of its charms. a lot of people like these items, but they won’t be included in this guide, since they count as buying new, and this guide is about buying vintage/used items. One note: ebay and other online selling platforms are saturated by chinese/indian/israeli factory sellers, and the items are the same you can find on sites like aliexpress, taobao, etc. the items vary in price, ive included some fairly expensive (for used) items, but if you have patience, one of the appeals of ebay is that something very similar will almost always show up for cheaper, and a lot of sellers are open to haggling. but ebay is a huge resource (and etsys/shopenvys vintage section by extension), and one accessible by anyone with internet and some time.Įach section below (separated by mori substyles) will have links & (current) prices to some sample items as examples, along with tips and keywords that will help find those hidden gems. A little guide since mori shopping outside of japan is always a big q, and while thrift is the gold standard, its not available to everyone.
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